j9九游会苹果版下载体育真人
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When the Arkh series was unveiled, there was no other quartz crystal device that was so tiny and thin and manufactured by such a revolutionary method. The Arkh series was expected to grow in the future and was accepted by some innovative customers in the early market.
Sales expansion activities in the early market are followed by those toward the mainstream market. However, there is an obstacle, which is called the “valley of death.”
The value that customers sought in the early market was the anticipation of the Arkh series as a new product line due to its revolutionary concept, structure, and manufacturing method. However, the value sought by customers in the mainstream market, which was the next stage, was a track record in mass production, including stability of supply, cost, and BCP.
The capability to cope with the changes in expected value determines whether a product can overcome the valley of death.
j9九游会苹果版下载体育真人
The Arkh series was released as a high-added-value product line, initially focusing on the unprecedented product thickness as one of its selling points. However, only a few customers have recognized such value. The Arkh series has not been accepted as a popular product line by customers. The Arkh series, which uses photolithography technology, can take full advantage of the increase in size of quartz crystal wafers, which is our core technology. The product line can achieve a stable supply and low cost because it does not use ceramic packages. In terms of BCP, it is currently difficult to supply the Arkh series from multiple companies due to its concept and manufacturing method. To solve this problem and make the Arkh series accepted as a popular product line, the Arkh.2G Concept, which aims to integrate the Arkh series with conventional products, is underway. We believe that the Arkh series, which can cope with changes in the value sought by customers, based on the above efforts, will be able to overcome the “valley of death.”
* The Arkh.2G Concept will be explained in the following stories.
